Business Strategy

How will you determine if your company has succeeded if you can't base its performance on a well-defined business strategy? A strategic plan, established at your venture's birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be.

Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company's success. Readers of Business Strategy will discover how to:
• Ask the five key questions vital to any strategic plan.
• Determine a corporate mission that lifts and inspires people.
• Define themselves in relation to their competition.
• Anticipate crises.
• Reposition their business with new products, services, and technology.
• And more.
Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company's bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!