Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.In Your Creative Mind, you will discover an entirely different approach to the creative process. You will learn:How to catapult your company out of a performance plateau and into dynamic growth, expansion, and market leadership.How to move beyond classic groupthink and unleash your true creative power.How to become a trend leader and paradigm shifter by harnessing the secrets of the power of creation.How to innovate your way into the most beneficial business relationships you can imagine.Using the practical techniques and steps described in Your Creative Mind will infuse your company with creative power and drive innovation. Break free of business as usual and create the dynamic growth you deserve! "If you ever looked at a new invention and thought, 'how in the heck did they think of that?' this book is for you. If you've ever looked at a new innovation and thought, 'I could've thought of that', this book is for you too. Thanks to his decades of exp
"Even hugely successful companies-in fact, especially hugely successful companies-will ultimately fail if they don't stay flexible. See what's coming next and adapt, or, better yet, drive what's coming next with Scott Cochrane's excellent guide!"-Mars
Described by business leaders as an advisor, mentor, coach, and highly trusted business partner, Scott Cochrane's passion is to help organizations move to revolutionary thinking. He is widely known for challenging the status quo, asking why not, and igniting a spirit of bold thinking and accelerated growth in companies across the globe. Scott's "Bold Mind" approach has convinced presidents, CEO's, senior leaders, and executive boards of organizations around the world-including Accenture, Amadeus, Cisco, Danone, HP, ING, Shell, and Tech Data-to engage his speaking, coaching, and advisory services. He works internationally and lives in Boynton Beach, Florida.
