Writing for Business

Each of the 16 unique and immersive cases takes you right into a situation that actually, occurs in business and lets you practice the writing skills that will contribute to your career success: the need to change a business model no longer works, to respond to slumping demand or irate customers, to confront shifting market dynamics, to ensure that a new product launch is a success or a new ERP system is well received, to explain changing relationship with suppliers and vendors, to take the initiative on workforces diversity challenges, and the always present need to manage your career.