Work-Life Advantage analyses how employer-provision of 'family-friendly' working arrangements-designed to help workers better reconcile work, home and family-can also enhance firms' capacities for learning and innovation, in pursuit of long-term competitive advantage and socially inclusive growth. • Brings together major debates in labour geography, feminist geography, and regional learning in novel ways, through a focus on the shifting boundaries between work, home, and family • Addresses a major gap in the scholarly research surrounding the narrow 'business case' for work-life balance by developing a more socially progressive, workerist 'dual agenda' • Challenges and disrupts masculinist assumptions of the "ideal worker" and the associated labour market marginalization of workers with significant home and family commitments • Based on 10 years of research with over 300 IT workers and 150 IT firms in the UK and Ireland, with important insights for professional workers and knowledge-intensive companies around the world
