I've been a cheerleader. A corporate executive. A Barbie Doll. A sportscaster. A soap opera vixen. A sideline reporter. A Playboy cover model. A Diamond Diva. A red-carpet correspondent. An investigative journalist. A disrupter.
I made Dennis Rodman cry. I've interviewed three presidents and a naked Shaquille O'Neal. I costarred in a viral video that has one billion views. I sued the New England Patriots-and won. I tracked down a murderer. I was hit by a car. I butted heads with Barbara Walters. I even played myself in a movie starring Brad Pitt.
During her career in sports broadcasting, Guerrero covered Super Bowls, Worlds Series, NBA Finals, and interviewed sports superstars. From the outside it seemed glamourous, but often she was miserable, told to smile more, argue less, and show a lot of leg and cleavage. Colleagues would joke-sometimes on national TV-that she clinched big interviews because of sexual acts rather than talent. She made a mistake on air during the opening game on Monday Night Football that cost her her sportscasting career.
A few years later, she became Inside Edition's chief investigative reporter. Her stories have led to arrests. They've changed federal legislation and policies at Fortune 500 companies. They've helped shine a light on human sex trafficking, child abuse and cold case murders. She even tracked down a baby killer who had fled the state and eluded law enforcement.
Every day, Lisa Guerrero is bombarded with emails and messages on her social media platforms from men and women of every generation. Regardless of their age, they all want to know the same thing: "How are you so brave? How can I be brave?" Women seek advice on dealing with husbands, friends, in-laws, co-workers and bosses. They want the courage to ask for raises, be taken seriously at meetings and stand up to abusive spouses. Teens and pre-teens want advice on dealing with bullies, teachers and parents. Her story-filled with failures, struggles, challenges, perseverance, and finally, success-resonates with all. Award-winning journalist Lisa Guerrero is the chief investigative correspondent Inside Edition, and travels the country covering crimes, scams, cold cases, and consumer reports. She has won eight National Headliner Awards, beating CNN's Anderson Cooper and has been honored twice by The National Press Club. In the past year, Guerrero's investigations have racked up an additional 120 million views on YouTube. Her investigations have been profiled in Newsweek, The New York Times and The Washington Post. Before joining Inside Edition, Guerrero spent over a decade as a nationally recognized sports reporter on CBS, Fox, ABC and ESPN, having anchored and reported for dozens of shows including the wildly popular "The Best Damn Sports Show Period." She has interviewed hundreds of athletes, and was the was the first journalist (male or female) to ask Barry Bonds, on camera, if he'd taken steroids. She has broadcast from seven Super Bowls, five World Series and four NBA national championship games as well as the World Figure Skating championships. In 2003, she was the sideline reporter for ABC's Monday Night Football and Al Michaels called the ratings increase that season "the Guerrero factor." She lives in Los Angeles.
