As the star of the award-winning BBC series The Apprentice, Alan Sugar has won millions of fans who tune in to watch his mix of business wisdom, witty putdowns and ability to cut straight through bullshit. But how did the famously straight-talking entrepreneur end up fronting one of our most successful and long-running shows, and why were some of his biggest challenges during his 10 years in television to be found outside the boardroom and off camera?
In his new book, Alan Sugar reveals all this and more as he embarks on a new and sometimes bewildering career. He describes how he lost patience with some of the luvvies, wafflers and wannabees he encountered along the way, and tells us what he really thought of some of the tasks and candidates he came across during the making of The Apprentice, giving his reaction to the egos and the backbiting as well as the genuine talent that shone through. He explains how he brought on board Nick Hewer, Margaret Mountford and Karren Brady, what became of the winners when the cameras stopped rolling - and how working on the show has inspired him and many others. As with his previous books, there is no ghostwriter; this is written by the man himself. And, as ever, it is honest, funny and outspoken - Alan Sugar at his entertaining best.
