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The Marine Corps has always considered itself a breed apart. This undying faith in its own exceptionalism is what has made the Marines one of the sharpest, swiftest tools of American military power.
Aaron O'Connell focuses on the period from World War II to Vietnam, when the Marine Corps transformed itself from America's least respected to its most elite armed force. Venerating sacrifice and suffering, privileging the collective over the individual, Corps culture was saturated with romantic and religious overtones that had enormous marketing potential in a postwar America energized by new global responsibilities. Capitalizing on this, the Marines curried the favor of the nation's best reporters, befriended publishers, courted Hollywood and Congress, and built a public relations infrastructure that would eventually brand it as the most prestigious military service in America.
But as O'Connell suggests, the Corps' triumphs did not come without costs, including a culture of violence that sometimes spread beyond the battlefield.
Aaron O'Connell focuses on the period from World War II to Vietnam, when the Marine Corps transformed itself from America's least respected to its most elite armed force. Venerating sacrifice and suffering, privileging the collective over the individual, Corps culture was saturated with romantic and religious overtones that had enormous marketing potential in a postwar America energized by new global responsibilities. Capitalizing on this, the Marines curried the favor of the nation's best reporters, befriended publishers, courted Hollywood and Congress, and built a public relations infrastructure that would eventually brand it as the most prestigious military service in America.
But as O'Connell suggests, the Corps' triumphs did not come without costs, including a culture of violence that sometimes spread beyond the battlefield.