Several complex issues arise when planning and analyzing data in UX projects. A lack of understanding or misapprehension of the process can lead to incorrect conclusions, wasted effort, and unclear priorities. This book is designed as a primer for those new to the field and an introduction for those with some experience who want to expand beyond the basics.
This book introduces a practical, problem-based approach to data analysis that UX designers and other team members can use. It includes guidelines, tips, and tricks for how to get started with planning and analyzing data effectively.
Whether you're just getting started with analytics or are looking for a refresher on what tools to use, this book is packed with practical tips and tricks for planning and analyzing your data.
