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*THE SUNDAY TIMES BESTSELLER*
HOW DOES A PIT CREW CHANGE FOUR WHEELS IN 1.9 SECONDS?
AND WHAT DOES THAT MEAN FOR A COMPANY LIKE BLACKBERRY?
WHAT IS RON DENNIS' SECRET TO GOOD TIME MANAGEMENT?
AND HOW CAN THAT HELP TV PRODUCERS?
WHY IS F1 THE PERFECT EXAMPLE FOR LEADERSHIP, MOTIVATION AND STRATEGY?
AND WHAT CAN WE LEARN FROM IT?
In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.
By recounting his own stories, and combining them with first-hand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business. David Coulthard is a British former Formula One racing driver turned presenter, commentator and journalist. He appeared in 247 races, winning 13 of them and finishing on the podium on 62 occasions. In 2001 he was runner-up in the World Drivers' Championship while driving for McLaren. After retiring from Formula One, Coulthard continued working with Red Bull as a consultant and joined the BBC as a commentator and pundit for their coverage of Formula One. Since 2016 he has worked with Channel 4 on their F1 coverage as commentator and analyst. The secrets to success gleaned from a life in the high-octane world of F1 from former racing driver, current TV commentator and entrepreneur David Coulthard David Coulthard delves inside the secretive world of Formula One to reveal the hidden lessons and techniques it takes to get to the top. Racing driver, commentator and entrepreneur, David Coulthard is the perfect person to write a business book based on F1. He regularly speaks to packed conferences around the world on the subjects of Teamwork, Motivation and Leadership. David Coulthard is one of the top British racing drivers of his generation. He competed in 247 Grand Prix, winning 13 of them. In 2001 he was runner-up in the World Championship. Coulthard is one of the most popular figures in sport. He is a commentator and pundit for Channel 4 and has been covering the sport since 2008. He has over half a million fans on Twitter. TV coverage of F1 regularly reaches over 5 million UK viewers on Channel 4 and Sky Sports. Comparisons include F1 boss Ross Brawn's Total Competition (20k HBs TCM) and James Kerr's Legacy: What the All Blacks Can Teach Us About the Business of Life (48k PBs TCM).
HOW DOES A PIT CREW CHANGE FOUR WHEELS IN 1.9 SECONDS?
AND WHAT DOES THAT MEAN FOR A COMPANY LIKE BLACKBERRY?
WHAT IS RON DENNIS' SECRET TO GOOD TIME MANAGEMENT?
AND HOW CAN THAT HELP TV PRODUCERS?
WHY IS F1 THE PERFECT EXAMPLE FOR LEADERSHIP, MOTIVATION AND STRATEGY?
AND WHAT CAN WE LEARN FROM IT?
In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.
By recounting his own stories, and combining them with first-hand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business. David Coulthard is a British former Formula One racing driver turned presenter, commentator and journalist. He appeared in 247 races, winning 13 of them and finishing on the podium on 62 occasions. In 2001 he was runner-up in the World Drivers' Championship while driving for McLaren. After retiring from Formula One, Coulthard continued working with Red Bull as a consultant and joined the BBC as a commentator and pundit for their coverage of Formula One. Since 2016 he has worked with Channel 4 on their F1 coverage as commentator and analyst. The secrets to success gleaned from a life in the high-octane world of F1 from former racing driver, current TV commentator and entrepreneur David Coulthard David Coulthard delves inside the secretive world of Formula One to reveal the hidden lessons and techniques it takes to get to the top. Racing driver, commentator and entrepreneur, David Coulthard is the perfect person to write a business book based on F1. He regularly speaks to packed conferences around the world on the subjects of Teamwork, Motivation and Leadership. David Coulthard is one of the top British racing drivers of his generation. He competed in 247 Grand Prix, winning 13 of them. In 2001 he was runner-up in the World Championship. Coulthard is one of the most popular figures in sport. He is a commentator and pundit for Channel 4 and has been covering the sport since 2008. He has over half a million fans on Twitter. TV coverage of F1 regularly reaches over 5 million UK viewers on Channel 4 and Sky Sports. Comparisons include F1 boss Ross Brawn's Total Competition (20k HBs TCM) and James Kerr's Legacy: What the All Blacks Can Teach Us About the Business of Life (48k PBs TCM).