'The Winning Connection' is a philosophy of networking, focusing on four basic principles that create winning connections. These four principles, when followed, unite people, resources and opportunities with an attitude and mindset which creates infinite possibilities and results. When the four principles in the 'The Winning Connection' are applied, the quality of connections made in a business and professional networking arena generate exponential magnetic momentum. Moritz and Pearl illustrate many examples of 'The Winning Connection' from their own professional experiences, as well as from their observation of what works and does not work from their own sphere of influence. The stories and examples illustrate the 'magic' that can be created when connections are made from an intention to be of service to others; to give and to share. This book illustrates the distinction between a mindset that comes from 'what's in it for me?' vs. 'how can I be of service to you?'; a mindset that is about collaboration and cooperation, rather than the outdated business mindset rooted in the attitude of competition and exclusion.
