As the tale unfolds, the Toy Master builds a lovely place called Toyland for himself and his son Jesse. He makes lots of toys for Jesse. He eventually builds special robot-like toys to help with the daily operations.
The Toy Master elevates one of the toys, Lou as the "captain" of the toys. Captain Lou oversees all the toys and daily operations of Toyland. Soon, Captain Lou has everything running smoothly. Jesse convinces the Toy Mater to make a Toyland replica, "Newland."
Distracted by the Newland project, the Toy Master allows Captain Lou to run things as he sees fit. Captain Lou lets power go to his head. He feels he deserves all the credit for Toyland which leads a rebellion against the Toy Master.
For the good of Toyland, the Toy Master sends Captain Lou and the rebels to a corner of Newland to live under Captain Lou's rule. The Toy Master's concern is that by destroying the rebels, everyone will follow him out of fear instead of love. He allows Captain Lou to lead his followers down him own path.
Captain Lou uses crafty skills to take over Newland's leadership. With Captain Lou in charge, things go from bad to worse. Jesse develops a plan to take back control of Newland.
The Toy Master turns Jesse into a toy to better relate to the toys leading them back to the good life they were meant to have. The struggle continues as the battle for Newland heats up.
Lies, deceit, intrigue and high adventure ensues as "good toys go bad." In the end, all is restored, and the toys are brought back to the safety of Toyland.
