• Empowers the individual to customize their own time management plan • Helps people focus on the right areas that need attention • Provides a free time management assessment to supplement the book • Highlights everyday people as examples, making the book very relatable • Shows how time optimization leads to maximum flexibility in life • Teaches how to implement time management in all areas of life • Helps people change their use of time from a series of reactive behaviors to proactive actions • Will appeal to readers of Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman