For many years, I have worked as a partner manager in the software industry. My areas of expertise have included finding partners, building relationships with both software and service partners, and growing revenue. This book will help you to identify how to find partners and develop these valuable relationships in order to grow your business. It has been written as more of a primer or review for people who have either not partnered with companies in the past, are new at business partnerships, or are not sure if partnering is what their company or organization needs. Many people have approached me asking: How does one begin to partner with a company? How do I become a partner manager? The examples provided in this book refer to the software industry. However, the principles remain the same across most industries.
