This SECOND EDITION has been revised and updated for the upcoming NFL season. Based on actual on-the-field performance, we have ranked all of the 285 NFL head coaches over the past 55 years. Unquestionably, the head coach occupies the most important position in the entire organization, and yet when he is hired his success is all but impossible to predict for many reasons, not the least of which is that many head strong owners fail to do their homework. Setting personalities aside, we use our Coaching Assessment Scoring Hierarchy ("CASH") evaluation system to break down hard data for the on-the-field performance of every coach and measure him against his peers to reveal the good, the bad, and the ugly. They are all there, and you can find your favorite guy on our list, although he might not be where you expect. We also go one step further using our Success Predictability Grid, making it possible to forecast the success of new head coaches with a high degree of accuracy. By having identified the real life attributes of both the best of the best - and also the worst of the worst, we enable owners, general managers, and fans to gauge the chances of any new man who may be considered for their favorite teams. Along the way we address lots of coach quality questions such as "Is it important that he was ever a head coach anywhere before? " "Do you want a college hot shots or ex-players make good head coaches?", and much more. What are you gonna get as your next head coach?
