'Will open your mind to your own future and show you a new world of adventure.' - ARTHUR C. BROOKS
For the first time in human history, eight defined generations live together side by side, from Alphas to the Greatest Generation by way of Boomers, Xennials, Millennials and more. However, these definitions have so often been used to pigeonhole us into rigid categories, all underpinned by the restrictive 'four stages of life' model - of play, study, work, retirement. This means that potential is left untapped on a societal level; also individuals are tied into a trajectory that minimises opportunity and fulfilment.
In The Perennials, Mauro Guillén unpacks the megatrends - such as increasing longevity and the explosion of technology, among others - that are transforming life as we know it. How, within this milieu, a new group of 'perennials' must emerge: individuals who cannot be so easily defined by the pervasive metrics of age and experience or by simple inter-generational conflict. These post-generational perennials offer the promise of liberating us from the constraints of the accepted four stages of life model, therefore allowing everyone the chance of living a much more rewarding and fulfilling life. Guillén proceeds to unveil how this revolution will impact young people just entering the world of work, as well as those who are living and working longer.
This multigenerational revolution is already happening and Mauro Guillén identifies how we can usher in a new era of innovation in almost every facet of life and work - powered by the perennials. Mauro F. Guillén is one of the most original thinkers at the Cambridge Judge Business School, where he is the incoming Dean. An expert on global market trends, he is a sought-after speaker and consultant. His research, op-eds, and commentary have been featured in numerous outlets, from the New York Times and the Wall Street Journal to The Economist, and the Financial Times. He has appeared on radio and TV shows such as NPR's Marketplace and Radio Times, CNBC's Mad Money and Squawk Box, and CNN's Fareed Zakaria GPS.
His book on 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything was an instant Wall Street Journal bestseller and a Financial Times Book of the Year. From an international bestselling author: for the first time ever, eight generations live side by side - this groundbreaking new book reveals what we must chaneg and how to all benefit from our multigenerational society. A revolutionary, on-trend and practical Big Ideas book that reveals how we can make use of the incredible opportunities of our multigenerational society Incredibly hooky: shows how to repair bridges between our different generation Filled with brilliant examples of companies and organisations who are already tapping into our society's potential Author's previous title, 2030: When Future Trends Collide, was a Wall St. Journal Bestseller, Yahoo Favourite Business Book of 2020 & FT Best Books of 2020
