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The Marketing Plan Handbook
Develop Big-Picture Marketing Plans for Pennies on the Dollar
Robert W. Bly(0)
About
Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.
Learn how to:
• Develop a clear business vision
• Position your business and services strategically
• Research your market and target your ideal client
• Integrate online and offline marketing
• Put measurements in place to assess marketing tactics
• Create an effective implementation schedule
• Review and troubleshoot for future success and growth
Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.
Learn how to:
• Develop a clear business vision
• Position your business and services strategically
• Research your market and target your ideal client
• Integrate online and offline marketing
• Put measurements in place to assess marketing tactics
• Create an effective implementation schedule
• Review and troubleshoot for future success and growth
Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.