The Manager's Guide to Distribution Channels

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions, and channel managers their careers. “The Manager's Guide to Distribution Channels” provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real-world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.