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The Long Game
Lessons from four decades in the brand trenches that will make YOU a better
Robert Mazzucchelli(0)
About
Learn how great brands like Apple, Coca-Cola, Airbnb, LEGO, Starbucks, Netflix and many others have developed legions of devoted consumer followers - who are also life-long brand advocates - and built assets that drive billions of dollars in revenue annually. See why great brands think long term, and treat every consumer interaction like a make-or