To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.
Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees - their rebels, their trend spotters, their communicators, their researchers - to find and implement new ways of operating.
The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
"Chitra Anand addresses the biggest challenge to creativity and innovation: the internal resistance to change and the stubborn or fearful reluctance to consider a new idea or a new process or an entirely new way of doing business. This book should be required reading for all corporate managers."
Dr. Paula Zobisch, associate professor and program chair, Bachelor of Arts in Entrepreneur
"The Greenhouse Approach takes an enticing look at the concept and importance of Intrapreneurship within organizations. Allowing that dynamic to evolve is a critical contribution of value to the enterprise, and essential to growth and sustainability in today's rapidly changing environment."
Dr. Ray Powers
"An insightful guide on the underlying roots of innovation thinking and development. The Greenhouse Approach reveals what's core and critical to your innovation effectiveness through an intrapreneurial mindset."
Michele Romanow, serial entrepreneur, co-founder of Clearbanc and SnapSaves
