Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is, constantly evolving?
The answer is customer experience, and the best part about customer experience is, that it's delivered, by human beings, which are unique, to a company. The Experience Maker helps managers and executives focus on customers, who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating, a remarkable experience for customers, will ensure they, become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, and Responsive), managers and executives, learn to create remarkable experiences that their customers will want, to talk about with friends, family, and social media followers.
