This is a very authoritative book. Anyone particularly CEOs, HR professionals, brand marketing specialists, communications experts serious about living the assertion that people are the definitive source of business success will find this book an invaluable source. Alan cuts through the hype, buzzwords and common misconceptions surrounding engagement. In doing so, he challenges the reader to make an honest re-assessment of their own understanding. He offers clear, practical advice about the what and the how if engagement is to have meaningful and lasting impact, and not go the way of so many other well intentioned business initiatives.
