A behavioral economics expert delivers a strategic roadmap for any organization to transform from a customer-centric organization to an employee-centric one, to achieve lasting success. In the wake of the Great Resignation, the Covid-19 pandemic, and worker strikes around the world, executives can no longer ignore the demands of their most overlooked stakeholder, their employees. For decades, business strategy has focused almost exclusively on the customer, and the effects of this one-sided approach are becoming more and more apparent.
According to Stephan Meier, employees must be equally, if not more-valued than customers. In “The Employee Advantage”, Meier provides a comprehensive roadmap that any organization, large or small, can implement to benefit from putting their employees first. The good news? You don't need to start from scratch. The employee-centric revolution is more like an evolution, and the customer-centric tools that gave you a competitive advantage can be repurposed to focus on employees. Through case studies of Fortune 500 companies like Costco, DHL, Best Buy, and Quest Diagnostics, you'll learn:
• Why employees care about more than money when it comes to their jobs, just as customers value more than the price;
• What two mindsets shifts are essential to becoming an employee-centric workplace;
• How improving employee experience benefits your business and your bottom line.
In the coming years, the companies that will win in the marketplace will be the companies that win with the best employees. To get ahead and stay ahead, businesses must embrace the employee-centric revolution.
