The Dynamic Strategist: The Mackenzie-Bauer Framework for Business Development Most business strategies fail because they are designed in the boardroom, not validated on the front line. The Dynamic Strategist introduces the revolutionary Mackenzie-Bauer Framework Move beyond outdated planning. Learn how to build a truly sales-led business where frontline intelligence shapes strategy in real time. This essential guide provides the integrated tools and actionable frameworks to: • Diagnose your market with sales-driven precision. • Design a commercial architecture for customer acquisition and retention. • Build a human engine of talent, leadership, and ethical culture. • Navigate advanced dynamics like digital disruption, global value chains, and the circular economy. • Execute your strategy with clarity, persuasion, and resilience. Key Features: • The original Mackenzie-Bauer Framework for Strategic Orchestration. • Over 30 practical tools and models (TOWS, VRIO, Business Model Canvas, etc.) adapted for a sales-led approach. • Real-world insights from decades of academic and frontline business experience. • Actionable takeaways, templates, and case studies for immediate implementation. Ideal for: Business leaders, sales directors, entrepreneurs, MBA students, and anyone responsible for driving sustainable growth in a volatile market.
