Thriving as a creative professional in a corporate setting presents unique challenges. It's not just about delivering exceptional work; it's about navigating a business landscape that often undervalues creative execution. This means that whether you're a designer, copywriter, project manager, or any other creative role, your success in a corporate environment hinges on your ability to embrace a range of best business practices not typically taught in school.
The Corporate Creative focuses on key strategies and tactics to help you and your team establish yourself and your team as powerful players in your organization. It also acknowledges the cultural dissonance that right-brainers working in a decidedly left-brain environment often encounter and offers inspirational support. Know that you're not alone and that there are ways to adapt to a business environment that doesn't always value the creative mindset and ways of working.
Unlike many of their peer departments, which work with fixed inputs and outputs, in-house creative agencies are tasked with executing a wide variety of complex assignments that demand an exceptional degree of collaboration, communication, and processes. These needs necessitate a level of organizational and business expertise and practices that are addressed in detail in the book.
Experienced in-house agency leader and veteran of corporate craziness Andy Epstein shows you how to:
Communicate clearly and effectively in a way that resonates with the "suits."
Hire and train a winning team that is driven by a healthy, supportive, creative culture.
Collaborate powerfully with clients and other departments.
Maximize efficiency without sacrificing quality creative.
Establish operational and organizational infrastructure and design that sets your team up for success.
