The drive for high performance is written in TASC's DNA. This legacy was born of founder Don Rashke's incredible work ethic, bred into a second generation-Dan Rashke-and wholeheartedly embraced by TASC employees. Writer Doug Moe relays a tale of entrepreneurship, innovation, and fortitude. U.S. Navy veteran Don Rashke nearly works himself to death at the printing press of the Milwaukee Journal, then abandons city life to transform 126 acres into a registered dairy farm. A decade later, Don transitions again, starting the business that would become TASC. Together Don and Dan weather near-bankruptcy and an arbitration battle. Today TASC is the nation's largest privately-held third-party administrator of employee benefits-and it's on the verge of disrupting the entire industry.
