Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though.
Right now, Apple's shares have surged to a 4-year high, and along with the runaway success of Apple's iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There's a "halo" effect beginning to take hold — simply put, consumers and businesspeople alike are so impressed with iPod's technology and success that they're taking a second look at other Apple products and in particular Macintosh computers.
If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena and will regain ground many thoughts was lost for good. “The Apple Way” shows how this company's steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple.
• Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year
• Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple's underlying guiding principles
• Includes lessons learned the hard way by revealing the company's strengths and obstacles
