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The Adweek Copywriting Handbook

EBOOK

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copy

Joseph Sugarman

4.3

(4)

Year

2012

Language

English

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About

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Related Subjects

Advertising & Promotion
Business & Economics
Adult Nonfiction
General

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Joseph SugarmanAuthor