EBOOK
The Abcs of Strategic Communication
Thousands of Terms, Tips and Techniques
M. Larry Litwin, APR Fellow PRSA(0)
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Examples include: 25 words that hurt your resume; A user-friendly Web site; ABCs of strategic public relations; CBAs of strategic public relations; Ad placement matters on the Web; Assessing your writing; Be a better manager; Business dining: Dos and donts; Convince vs. persuade; Crafting your resume; Cover letters that get attention; Fly with less turbulence;
Getting you out there; iPod etiquette; Know your audiences; Know where you are headed!; Looking
for a job; Making your Web site pop; Planning your business trip; Pack without wrinkles; Political
advertising; Resolving client reluctance; Telephone and cell phone etiquette; That all important thank
you note; The 30-3-30 Principle; The 3-Minute Drill; The dreaded social kiss; The elevator speech.
Getting you out there; iPod etiquette; Know your audiences; Know where you are headed!; Looking
for a job; Making your Web site pop; Planning your business trip; Pack without wrinkles; Political
advertising; Resolving client reluctance; Telephone and cell phone etiquette; That all important thank
you note; The 30-3-30 Principle; The 3-Minute Drill; The dreaded social kiss; The elevator speech.