Essential advice for anyone aspiring to start up a technology company, based on decades of business experience.
In “Tech Startup Toolkit”, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between.
“Tech Startup Toolkit” gives you concrete, actionable advice on how to:
• Succeed as a first-time CEO
• Pitch and raise money from various types of investors
• Develop a go-to-market strategy
• Create a strong positive culture
• Understand what makes a VC tick
• Write an elevator pitch
• Understand investment deal terms
• Hone and align teams
• Effectively downsize or wind down a company
• Position a company to be acquired
In “Tech Startup Toolkit” Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.
Foreword by Vivjan Myrto.
About the technology
Why do eight out of ten tech startups fail? Is it inevitable? In “Tech Startup Toolkit”, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.
About the book
Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups.
What's inside
• Succeed as a first-time CEO
• Create a strong positive culture
• Understand what makes a VC tick
• Position a company to be acquired
About the reader
For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship.
