Survive. That's what the owners of startups and small businesses must do, or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees.
After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.
In this witty, gritty book, readers will learn about:
Embracing risk with wisdom Cultivating authentic customer relations Developing a positive business culture Supporting all-important operations Simple approaches to marketing Sustaining a healthy work-life balance And...the "cogs" in the global supply chain that enable the world to survive (literally)
“Surviving a Startup” is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel's), small markets, and for many other hardworking entrepreneurs who keep the global economy running.
