Skip to main content
  • Hoopla logo
  • Browse
  • My Hoopla
  • Log In
Books, videos, and music - all free from your public library!
LoginSign Up

Footer

Hoopla logo, Go to homepage
  • For Patrons
  • For Libraries (opens in new window)
  • For Vendors (opens in new window)
  • Facebook (opens in new window)
  • X (opens in new window)
  • Instagram (opens in new window)
  • YouTube (opens in new window)
  • TikTok (opens in new window)
  • LinkedIn (opens in new window)

Our Company

  • Our Story
  • Get Hoopla for your Library (opens in new window)
  • Get your content on hoopla (opens in new window)
  • Join our team (opens in new window)
  • Accessibility Statement

Our Content

  • Audiobooks
  • Ebooks
  • Movies
  • Television
  • Comics
  • BingePasses
  • Music
  • The Loop Blog

Help

  • Help Center
  • Submit Feedback
  • Facebook (opens in new window)
  • X (opens in new window)
  • Instagram (opens in new window)
  • YouTube (opens in new window)
  • TikTok (opens in new window)
  • LinkedIn (opens in new window)
  • Download on the App Store (opens in new window)
  • Get it on Google Play (opens in new window)
  • Available at Amazon Appstore (opens in new window)
© 2026 Midwest Tape, LLC. All rights reserved. Privacy Policy | Terms of Use
  1. Navigate Home
  2. Ebooks
  3. Survive, Exploit, Disrupt

EBOOK

Survive, Exploit, Disrupt

Action Guidelines for Marketing in a Recession

Peter Steidl
(0)
sign up
Year
2012
Language
English
Publisher
Wiley

About

Recessions, there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.
During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.
“Survive, Exploit, Disrupt” addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour becomes less predictable, companies that triumph over economic downturn fall into three categories: survivors, exploiters and disrupters.
This book shows executives how to navigate their way through the many challenges a recession represents for their business and capitalise on the opportunities these periods of upheaval present.

Inside you'll discover:
• the drivers of change during a recession
• how to adapt to recessionary periods
• how to exploit growth opportunities and identify disruptive opportunities
• specific actions you can take to survive a recession.
The result is a solid basis for recession-proof strategy that companies can implement to ensure that they survive the tough times.

Related Subjects

  • General
  • Business & Economics
  • Adult Nonfiction

Artists

Peter SteidlAuthor