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About
In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.
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Reviews
"A useful, practical tool. Strategic Planning deals with 'how-to,' not theory; it has an immediate application, it helps, not just educates."
Michael J. Kami, President, Corporate Planning, INC.
"Sets forth functional information that every person in a management position ought to use as an aid to efficient growth and the accomplishment of responsible goals."
Journal of Business Education