This book demonstrates how the concepts of military strategy can be successfully applied to businesses of any size or industry, from family owned small-to-medium size to large corporations.
Dettmer begins the book by introducing the conceptual framework of military strategy and maneuver warfare, which dates back over 2,300 years to the time of Sun Tzu's The Art of War. He first explains how time-tested principles of war planning and military execution can readily be applied to non-military uses, such as commercial business, not-for-profit organizations, and government agencies, leading to considerable benefits in coherence and focus.
Dettmer then introduces a logical, systematic tool set to help you translate the military strategy "template" into action, which can then be applied to nearly any industry or business type. The system described by Dettmer is quick and easy to use, flexible enough to accommodate changes in the external environment, and supports the creativity of both strategists and executors. Finally, the book includes appendices that provide more detail on methods and some real-world examples.
