Facts101 is your complete guide to Strategic Database Marketing , The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program. In this book, you will learn topics such as Lifetime Value The Criterion of Strategy, Designing a Successful Customer Strategy, Building Profits with Recency, Frequency, Monetary Analysis, and Communicating with Customers plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
