Facts101 is your complete guide to Strategic Advertising Management. In this book, you will learn topics such as Advertising across Cultural Borders, What it Takes for Successful Advertising and Promotion, The Strategic Planning Process, and Selecting the Target Audience plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
