EBOOK
About
Stop Guessing: A Practical Guide to Understanding Your Business Numbers, Fixing Cash Flow, and Making Smarter Decisions-Without Spreadsheets or Overwhelm
Most business owners didn't start their business because they love financial reports. They started it because they're good at something. But somewhere along the way, the numbers became a source of stress instead of a source of clarity.
Stop Guessing is the practical guide that changes that.
Written for business owners - not accountants - this book cuts through the complexity and focuses on the few numbers that actually matter: gross margin, payroll percentage, cash flow, and net profit. You'll learn what "normal" looks like for your industry, how to spot problems before they become crises, and how to build a simple monthly habit that keeps your business financially healthy.
Inside, you'll find:
• The 6 numbers that drive every business - and what they're actually telling you
• Industry benchmarks for retail, restaurants, contractors, professional services, and medical and dental practices
• 7 red flags that quietly drain profit - and what to do about them
• A 30-minute monthly check-in system you'll actually use
• Real case studies showing exactly how common problems get fixed
• A profit target framework that replaces the dreaded budget
Whether you're busy and breaking even, growing but cash-strapped, or simply tired of feeling like the numbers aren't working - this book is for you.
No complicated spreadsheets. No accounting jargon. No guesswork.
Just clear, practical guidance from a CPA with more than 30 years in accounting and finance, including over two decades as a Fractional CFO working alongside business owners in retail, construction, healthcare, restaurants, professional services, and more.
Stop Guessing is the financial reference every small business owner should have on their desk - not on a shelf.
LeAnn Andrews-Suderman, CPA is the founder of LMA CPA, P.C., a Nevada licensed CPA firm specializing in outsourced accounting, fractional CFO services, and financial clarity for growth-focused businesses.
Most business owners didn't start their business because they love financial reports. They started it because they're good at something. But somewhere along the way, the numbers became a source of stress instead of a source of clarity.
Stop Guessing is the practical guide that changes that.
Written for business owners - not accountants - this book cuts through the complexity and focuses on the few numbers that actually matter: gross margin, payroll percentage, cash flow, and net profit. You'll learn what "normal" looks like for your industry, how to spot problems before they become crises, and how to build a simple monthly habit that keeps your business financially healthy.
Inside, you'll find:
• The 6 numbers that drive every business - and what they're actually telling you
• Industry benchmarks for retail, restaurants, contractors, professional services, and medical and dental practices
• 7 red flags that quietly drain profit - and what to do about them
• A 30-minute monthly check-in system you'll actually use
• Real case studies showing exactly how common problems get fixed
• A profit target framework that replaces the dreaded budget
Whether you're busy and breaking even, growing but cash-strapped, or simply tired of feeling like the numbers aren't working - this book is for you.
No complicated spreadsheets. No accounting jargon. No guesswork.
Just clear, practical guidance from a CPA with more than 30 years in accounting and finance, including over two decades as a Fractional CFO working alongside business owners in retail, construction, healthcare, restaurants, professional services, and more.
Stop Guessing is the financial reference every small business owner should have on their desk - not on a shelf.
LeAnn Andrews-Suderman, CPA is the founder of LMA CPA, P.C., a Nevada licensed CPA firm specializing in outsourced accounting, fractional CFO services, and financial clarity for growth-focused businesses.