So Fetch

Released in 2004, iconic teen comedy remains as relevant now as ever. But what made an adaptation of a parenting guide by writer Tina Fey so successful? And why, two decades later, can we all just not stop quoting it? Drawing on revealing interviews with the director, cast and crew, Jennifer Keishin Armstrong takes us behind the scenes of the film's genesis, production and release. From how it shaped the Millennial generation to how it has intertwined with tabloid, meme and LGBTQ+ culture, is also the first deep dive into what makes such an influential phenomenon. Part love letter, part cultural commentary, this is an unmissable read for anyone who is still 'like, obsessed' with all things twenty years on.