Being busy has become a status symbol, often seen as a sign of success. The "more is more" mindset dominates, leaving us exhausted and drained. We struggle to juggle work, family, mental health, and personal challenges, all while believing that long hours, excessive caffeine, and constant hustle lead to achievement. Instead, many of us are burnt out and less motivated than ever. That's where SMARTER comes in.
SMARTER redefines the notion that overworking equals success. It highlights that those who work smarter, not harder, achieve greater long-term success. With 10 actionable steps and insights from successful entrepreneur E. M. Austen, SMARTER will help you shift your mindset from scarcity to abundance. You'll learn how to join the 8 AM club, detox from busyness, define your own success, track your energy instead of your time, set healthy boundaries, and focus on one task at a time, among many other strategies. This guide empowers you to embrace your strengths, enhance your productivity, and create a sustainable work-life balance.
This isn't for those who settle for "bare minimum Mondays" or "take it easy Tuesdays." It's for ambitious individuals who want to achieve it all, who understand that you must invest effort to reap rewards. It's for those who have something to prove-the overlooked, the underappreciated, the full-timers, and those still on their journey to success.
With this essential guide, you won't need to unlearn what you've been taught; instead, you'll modify your existing knowledge to unlock your potential and lead a SMARTER life. E. M. Austen is the founder and CEO of EMERGE, an award-winning PR agency based in London, working with global brands, including Huel, Spanx, Red Bull, Castore, The Birley Clubs, Lick, PE Nation, Abercrombie & Fitch, Fitflop, and more. The 26-strong team was started by Emily in 2012, at the age of 22, after she graduated from Manchester University with a degree in Criminology and Criminal Law. She has guest lectured at Harvard University and has been featured in '300 Years of Leadership and Innovation'. Emily is a Strategic PR advisor to UN Women UK, tackling challenging conversations such as domestic violence and gender inequality, and works with the General Assembly to effect change. She is also a Strategic Advisor to ESI Media Group.
