In 2009, an 18-year-old son of Haitian immigrants burst onto music charts with the instant number one song "Whatcha Say," which opened with one of the catchiest lines in pop music history, the artist's own name, sung out loud. (You're probably singing it in your head right now! Sorry if it gets stuck there, but that's kind of the point!) In the years since, Jason Derulo has cemented himself again and again, hit after hit, as one of the most consistent and versatile artists alive and a risk-taking force of nature. ‘Sing Your Name Out Loud’ is the remarkable story of Derulo's come up, told through the fifteen rules he lives by-like working hardest at what comes easiest, taking calculated risks, sticking to a routine, and respecting the numbers, which he credits with turning his many crazy, far-fetched goals over the years into reality. Waking at four a.m. to catch buses across Miamiso he could attend performing arts schools on a scholarship, entering himself in local singing competitions at the mall on weekends, and penning hundreds of songs before he ever saw the inside of a recording studio-Derulo's commitment to his dream, and dedication to seeing it come true, is the stuff of legend. But it was in 2020, after be coming one of the most followed creators on TikTok, that he realized his personal rules for achievement are applicable anywhere, for anyone, under any circumstance. "Now," he writes, "it's your turn."
