EBOOK
About
An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one.
Set out clearly and concisely are simple fundamentals of business-knowledge:
• how to devise competitive strategy
• understanding markets
• constructing meaningful management accounts
• how to identify and apply vital ratios
• other important financial information
• key elements of leadership and management practice.
Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.
Set out clearly and concisely are simple fundamentals of business-knowledge:
• how to devise competitive strategy
• understanding markets
• constructing meaningful management accounts
• how to identify and apply vital ratios
• other important financial information
• key elements of leadership and management practice.
Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.