Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses, the world of sales is even more uncertain.
What value does managed security bring when there's no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don't feel vulnerable to a cyberattack? What is the best way to mitigate your clients' risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy?
This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you'll learn how to sell cybersecurity, simply and easily - even for the techiest tech in the industry.
