You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick-and you finally reach your intended goals.
Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. In this book she explores inconsistent decisions played out in a wide range of circumstances-from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From Gino's research, we see when a mismatch is most likely to occur between what we want and what we end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for the subtle influences that derail our decisions? The answers to these and similar questions will help you negotiate similar factors when faced with them in the real world.
For fans of Dan Ariely and Daniel Kahneman, this book will help you better understand the nuances of your decisions and how they get derailed-so you have more control over keeping them on track.
"Similar to Chip and Dan Heath's Made To Stick and Malcolm Gladwell's The Tipping Point, this book will appeal to those looking to build their business platform."
Library Journal
"Thoroughly researched and informative, the book's clarity and simplicity of structure are quite refreshing. Gino possesses a wealth of well-constructed research and experience - both inside university labs and in the business world. This book is filled with carefully explained studies that have taken many years to collect and establish, as well as many insights from the business consulting world.
Business World Magazine
"For the general reader desiring to learn more about research studies on some human decision biases and their effects, this book can provide a valuable perspective."
