Each chapter offers a compelling narrative from one of 18 diverse professionals, illustrating the human side of client success through vivid, relatable storytelling.
The contributors in this book-engineers, marketers, client success leaders, operations executives-represent decades of experience across different markets and roles. Yet their conclusions converge.
Together, these perspectives reveal how to move your Architecture, Engineering, and Construction (AEC) firm from a features‑driven approach to one rooted in emotional connection and partnership. These human‑centered stories of client success will show you how to use emotional connection strategies and technology advancements to drive client engagement and retention.
This is Book 1 of a 7 Book Series; - Book 1: Shift Your Mindset; - Book 2: Beyond Service; - Book 3: Client Endearment; - Book 4: The Art of the Proactive Check-In; - Book 5: Turning Clients into Advocates; - Book 6: Keep the Client Forever; - Book 7: Authentic Partnerships.
