EBOOK
About
Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it's neither-in fact it's much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym SHAM), Salerno offers the first serious exposé of this multibillion-dollar industry and the real damage it is doing-not just to its paying customers, but to all of American society.
Based on the author's extensive reporting-and the inside look at the industry he got while working at a leading "lifestyle" publisher-SHAM shows how thinly credentialed "experts" now dispense advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans spend upward of $8 billion every year on self-help programs and products. And those staggering financial costs are actually the least of our worries.
SHAM demonstrates how the self-help movement's core philosophies have infected virtually every aspect of American life-the home, the workplace, the schools, and more. And Salerno exposes the downside of being uplifted, showing how the "empowering" message that dominates self-help today proves just as damaging as the blame-shifting rhetoric of self-help's "Recovery" movement.
SHAM also reveals:
• How self-help gurus conduct extensive market research to reach the same customers over and over-without ever helping them.
• The inside story on the most notorious gurus-from Dr. Phil to Dr. Laura, from Tony Robbins to John Gray.
• How your company might be wasting money on motivational speakers, "executive coaches," and other quick fixes that often hurt quality, productivity, and morale.
• How the Recovery movement has eradicated notions of personal responsibility by labeling just about anything-from drug abuse to "sex addiction" to shoplifting-a dysfunction or disease.
• How Americans blindly accept that twelve-step programs offer the only hope of treating addiction, when in fact these programs can do more harm than good.
• How the self-help movement inspired the disastrous emphasis on self-esteem in our schools.
• How self-help rhetoric has pushed people away from proven medical treatments by persuading them that they can cure themselves through sheer application of will.
As Salerno shows, to describe self-help as a waste of time and money vastly understates its collateral damage. And with SHAM, the self-help industry has finally been called to account for the damage it has done.
Based on the author's extensive reporting-and the inside look at the industry he got while working at a leading "lifestyle" publisher-SHAM shows how thinly credentialed "experts" now dispense advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans spend upward of $8 billion every year on self-help programs and products. And those staggering financial costs are actually the least of our worries.
SHAM demonstrates how the self-help movement's core philosophies have infected virtually every aspect of American life-the home, the workplace, the schools, and more. And Salerno exposes the downside of being uplifted, showing how the "empowering" message that dominates self-help today proves just as damaging as the blame-shifting rhetoric of self-help's "Recovery" movement.
SHAM also reveals:
• How self-help gurus conduct extensive market research to reach the same customers over and over-without ever helping them.
• The inside story on the most notorious gurus-from Dr. Phil to Dr. Laura, from Tony Robbins to John Gray.
• How your company might be wasting money on motivational speakers, "executive coaches," and other quick fixes that often hurt quality, productivity, and morale.
• How the Recovery movement has eradicated notions of personal responsibility by labeling just about anything-from drug abuse to "sex addiction" to shoplifting-a dysfunction or disease.
• How Americans blindly accept that twelve-step programs offer the only hope of treating addiction, when in fact these programs can do more harm than good.
• How the self-help movement inspired the disastrous emphasis on self-esteem in our schools.
• How self-help rhetoric has pushed people away from proven medical treatments by persuading them that they can cure themselves through sheer application of will.
As Salerno shows, to describe self-help as a waste of time and money vastly understates its collateral damage. And with SHAM, the self-help industry has finally been called to account for the damage it has done.