I wrote this book for coaches and aspiring coaches. You may already have your certification or you may be thinking about becoming a certified professional coach. Wherever you are on your coaching journey, this book will help you. In fact, I'll be so bold as to say that what I'm going to share with you has the power to forever transform you, your clients and the world. That's a big ass claim! How do I back that up? By the more than ten thousand coaches that I'm already working with each and every day. This book was designed to empower you to step into a much bigger game than most coaches believe they can play. If you apply what is shared in this book, you can't help but be transformed and dramatically expand the business end of your coaching business. This means you'll make a greater impact for yourself, your family and the lives of the clients you choose to serve. If you are neither a coach nor have any inclination to become a coach, you can still get value out of the pages that follow, but please know that my heart is and forever will be with coaches. Why is that? I believe coaches are some of the most powerful givers in the world today. Coaches, by their very nature, are empathetic and care about making the world better. What else draws someone into a profession whereby they believe that each of their clients have the best answers for their own lives and that they are whole, perfect and complete. At present, coaches tend to join the coaching profession as a way to give. They aren't drawn in thinking that they will become financially free from the coaching profession, but this book is designed to eradicate that limiting belief.
