Advice Culled from Interviews with More Than 100 Experts in the Field.
In Running Theaters, management consultant and author Duncan M. Webb reveals the best practices that consistently lead to successful theater operations. Culled from surveys and interviews with theater managers and experts in crucial functional areas, this guide provides important tips for all people who work or want to work in regional, campus, and community-based theaters. Updated to reflect changes in the field, this second edition includes information on recent programming trends, marketing in the digital age, and the evolving role of theaters in economic and community development. Chapters discuss topics such as: Front- and back-of-house operations. Managing nonprofit and commercial renters. Building and managing a board of directors. The financial management of theaters. The necessary skills and attributes of a successful theater manager. The unique opportunities and challenges of operating historic, outdoor, and campus-based theaters. Every theater manager needs this invaluable guide filled with the proven strategies of managers, staff, and volunteer leaders covering virtually every aspect of running a theater-from drawing audiences and fundraising to facility development and community involvement.
"An astoundingly comprehensive primer for the entire field. Duncan has captured the essence and complexity of our business. A must-read for those new to the field and for those of us who have grown the field. Absolutely first rate!"
Judith Allen, vice chair, North Carolina Blumenthal Performing Arts Center Foundation
