Resolve

On November 8, 2016, Arizona Democratic volunteer Matt Grodsky felt the country shift beneath him as both his home state and nation swung right. He knew what Democrats could deliver for Americans, but their message had failed to reach voters. Winning back swing states and holding them over multiple cycles would be crucial.
Marrying data with keen storytelling, Grodsky went on to lead communications for the Arizona Democratic Party, helping deliver the state for Biden in 2020 and secure the historic election of Adrian Fontes as Arizona secretary of state in 2022.
Resolve is the result of the hard-won knowledge and offers political operatives the skills to:
• Use voter segmentation and personalized outreach
• Conduct SWOT analyses to identify and act on strengths, weaknesses, opportunities, and threats
• Test and refine messages for maximum impact
• Craft a cohesive and compelling narrative
• Make politics personal for every voter
• Lead with poise over panic
• Stay inspired when things go wrong
Required reading for fans of Democratic thought leaders and strategists, including Nate Silver, Nate Cohn, David Plouffe, Ben Wikler, Dan Pfeiffer, and Ben Rhodes, Resolve serves both as a blueprint for Democrats in battleground states and a rallying reminder that the fight for the future is far from over.

"In Resolve, Matt Grodsky makes a compelling case that Democrats can win through strategic messaging without compromising values. Drawing on real battleground experience, he delivers a sharp, practical playbook for communicating effectively in swing states."
- Lorenzo Sierra, former Arizona State Representative and author of Fight Like Hell: Love, Politics, and the Will to Live