Home prices are at record highs and nobody will call this a recession, yet the last three years each produced fewer home sales than the worst year of the 2008 crisis, and roughly 160,000 agents have left the business since 2022.
This is a practical operating guide for the agents who stay. Not motivation: arithmetic. Six questions to answer every month, a runway calculation most agents have never run, a lead-source scorecard that shows exactly what to cut, and scripts for the seven hardest conversations in a slow market, starting with the seller whose price is a year out of date.
It also corrects three things the industry repeats that the data contradicts, and covers the legal exposure in advice agents are commonly given about reviews, referral fees, and targeted advertising.
Every figure sourced and dated. About ninety minutes to read.
