Puck Fair, Ireland's oldest festival, was established by a royal patent in October 1613, granted to the Welsh planter, Jenkyn Conway, of Killorglin. It first became a famous, however, as a result of the parading and display of a male goat, which is awarded a crown and named as the King of the Town. 2013 saw the celebration of Puck Fair's 400-year anniversary, which was promoted and celebrated as part of "The Gathering". This book was launched in August of that year, as part of these festivities.
