For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity.
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: • Effective networking • Defining a target readership • Creating pitches for talk shows • Getting media coverage • Utilizing the Internet and other outlets • Preparing for interviews and tours • Hiring an independent publicist
